New Day Aluminum Appoints John Habisreitinger as Chief Operating Officer

New Day Aluminum Appoints John Habisreitinger as Chief Operating Officer - New Day Aluminum Appoints John Habisreitinger as Chief Operating Officer

New Day Aluminum Holdings LLC, the parent of Noranda Bauxite, Noranda Alumina, and NICHE Industrial Chemicals, is pleased to announce the appointment of John Habisreitinger as Chief Operating Officer. He will assume responsibility for the global operations of New Day’s businesses.

Mr. Habisreitinger has over 30 years of industry experience in the aluminum and alumina sectors. He has recently served as the President of the company’s NICHE business and Executive Vice President for New Day Aluminum. Prior to that assignment, he was the President of Noranda Alumina LLC. He has also held senior level positions with Kaiser Aluminum, Norandal and Noranda. Mr. Habisreitinger is a graduate of Southeastern Louisiana University, and received his MBA from the University of New Orleans. He is also a board member of the Louisiana Chemical Association, with which he has been affiliated since 2016.

“We are pleased that John has agreed to take on this leadership role for New Day. I am confident his deep understanding of the industry, our operations and our dedicated workforce will provide the direction we need to leverage the great potential of our businesses,” said David D’Addario, New Day’s Chairman and Chief Executive Officer. “I also want to thank Scott Croft for his contributions over the past year and wish him the best as he transitions to other opportunities.”

Mr. Habisreitinger added, “I am very excited to take on this role. We have a strong team in place across the business, and I look forward to guiding our efforts in realizing our potential.”

About New Day: New Day’s holdings include Noranda Bauxite, located in St. Ann, Jamaica, which mines and ships bauxite for metallurgical and non-metallurgical applications globally, and Noranda Alumina, located in Gramercy, Louisiana, which produces smelter grade alumina for the production of aluminum. New Day also owns and operates NICHE Chemical, which markets chemical grade alumina in North America, along with specialty minerals businesses Niche Fused Alumina in La Bâthie, France and Niche Fused Magnesia in Hull, England. New Day is principally owned by the partners of DADA Holdings. DADA is an investment and management company based in Fort Lauderdale, Florida that makes control investments and manages companies in basic industries, such as metals and mining.