New Day Aluminum Launches a Series of Strategic Initiatives at its U.S. Alumina Refinery

New Day Aluminum Launches a Series of Strategic Initiatives at its U.S. Alumina Refinery - New Day Aluminum Launches a Series of Strategic Initiatives

Gramercy, LA – October 2, 2020 – New Day Aluminum Holdings, and its parent company, DADA Holdings, are in discussions with a number of potential global partners on various strategic initiatives to materially expand its capabilities and further secure the long term sustainability of its Louisiana-based alumina refinery.

These initiatives range in scope from a major shift in its bauxite residue capabilities on its path to becoming a zero-residue refinery, to a number of potential ventures with major industry players to continue to build on Gramercy’s metallurgical and non-metallurgical product capabilities and capacities. While most of these initiatives are associated with its refinery, some would potentially involve the company’s Jamaican bauxite operations and specialty businesses in the U.S. and Europe.

New Day Chairman and CEO, David D’Addario stated, “These are very exciting times at New Day. Over the last four years, our strategic actions and major investments to expand and transform our business model have helped position Gramercy as an essential and sustainable player in the US metallurgical and non-metallurgical alumina segments. It has also created global interest from a number of companies that can help us further expand and build upon our already strong foundation in Louisiana.” D’Addario added “We expect to start sharing additional information on these initiatives in the weeks and months ahead.”

About New Day: New Day’s holdings include Noranda Alumina, located in Gramercy, Louisiana, which produces smelter grade alumina for the production of aluminum and chemical grade alumina for non-metallurgical applications, as well as Noranda Bauxite, located in St. Ann, Jamaica, which mines and ships bauxite for metallurgical and non-metallurgical applications globally. New Day also owns and operates NICHE Chemical, which supplies chemical grade aluminas to the North American market, along with specialty minerals businesses NICHE Fused Alumina in La Bâthie, France and NICHE Fused Magnesia in Hull, England. New Day is principally owned by the partners of DADA Holdings. DADA is an investment and management company based in Fort Lauderdale, Florida that makes control investments and manages companies in basic industries, such as metals and mining.